Career Objective

Detail-oriented Digital Marketing Professional with hands-on experience in WordPress website administration, eCommerce content management, web hosting environments, SEO optimization, and analytics. Seeking to contribute to a structured corporate digital team while building long-term professional stability and advancing formal education in marketing.

Professional Experience

Owner & Director

2024 - Present

Enrays (Pvt) Ltd | Kadawatha

  • Registered and manage a private limited company under RoC Sri Lanka.
  • Administer and maintain multiple WordPress websites, handling content updates, navigation, UI adjustments, and performance monitoring.
  • Manage hosting environments, domain/DNS configurations, and Cloudflare-based security and performance settings.
  • Implement on-page SEO best practices, metadata optimization, and structured content improvements.
  • Track website performance using GA4 and Google Search Console to identify engagement and optimization opportunities.

Director / Web Designer & Admin

2018 - 2023

Vervain (Pvt) Ltd | Kurunegala

  • Managed company websites (Toners.lk, Vervain.lk), ensuring content accuracy, UI consistency, and uptime stability.
  • Handled website hosting coordination, backups, and CMS-related troubleshooting.
  • Supported SEO improvements through metadata optimization and content structure enhancements.

Proprietor, Digital Marketer

2015 - 2024

Biztyle Digital Solutions & Zeransoft Technologies

  • Designed, maintained, and administered WordPress websites for small businesses and personal projects.
  • Managed domains, hosting setups, and website migrations.
  • Implemented basic SEO improvements and supported social media and content publishing activities.
  • Gained hands-on exposure to eCommerce operations, content updates, and site performance optimization.

Freelance Business Development Executive

2014

Sri Lanka Rupavahini (TV) Corporation

Supported client outreach and lead generation initiatives.

Independent Research Officer

2011

Nielsen Sri Lanka

Conducted field research and data collection, developing accuracy, reporting, and analytical skills.

Portfolio Projects

Aiprompto.com

Developing and managing an AI tools review and content-driven affiliate website.

Ports.lk

Developing a content website focused on trade, logistics, and customs procedures.

Pick.lk

Developing a price comparison and product review platform.

YouTube Channel

Self-produced demo videos showcasing basic video editing and content creation.

Marketers.lk

Complete Visitor Analytics and SEO Tools for Digital Marketers

Enrays.com

Centralized dashboard to monitor SE rankings, generate site audits, and track performance of websites.

Tools & Platforms

WordPress cPanel HestiaCP Cloudflare Google Analytics Search Console Bing Webmaster Tools Meta Business Suite Generative AI Tools Photoshop Canva CapCut SEO Panel OpenCart PrestaShop Dolibarr Mautic

Education

Ongoing

Diploma in Digital Marketing (DDM)

Sri Lanka Institute of Marketing (SLIM)

Ongoing

Certificate Course for Customs House Agent (CHA)

Sri Lanka Customs

2012-2013

BIT (External) - Partly Completed

University of Moratuwa

Completed

Certificate in Import & Export Procedures

Industrial Service Bureau, Kurunegala

Completed

Fundamentals of Digital Marketing

Google Digital Garage